The ASEAN Tourism Conference (ATC) provides a unique opportunity to exchange insights on current and future trends, explore the future of the tourism industry, and networking.
This year’s conference will see key discussions and inspirational sessions focusing on sustainability, the role of online travel agencies, video platforms, cross-regional tourism exchanges, artificial intelligence and more.
Director for Regional Cooperation and Integration, Economic Research and Development Impact Department
CEO
President
Co-founder and Managing Director
National President
Executive Director
Head of Public Affairs APAC
Director
Kickstarting the 2025 ASEAN Tourism Conference, this session will gather the leading experts in the tourism industry to share their insights into the trends that are going to redefine the tourism landscape in ASEAN over the next 10 years, from technology to sustainability, consumer behaviour to trending destinations.
Presented by:
Randy Durban, CEO, Global Sustainable Tourism Council (GSTC)
This session will spotlight successful Malaysian SMEs that have implemented sustainable tourism from a grassroots level. They will share their highs, their lows – and the economic benefit they’ve seen from implementing sustainable practices. Listen and be inspired to adopt and implement similar sustainable strategies.
Panelist:
Justine Vaz, Executive Director, The Habitat Foundation
Cher Chua-Lassalvy, Co-founder and Managing Director, Batu Batu
Dr Wong Siew Te, CEO and Founder, Bornean Sun Bear Conservation Centre
Moderator:
Kingston Khoo, President Eco-STEPS
Emerging technologies such as AI are transforming industries worldwide, including tourism, sparking excitement – and also concern. This session will explore how AI will make a deep impact on the tourism industry, but not necessarily render travel agents out of a job. Listen to leading AI stakeholders discuss practical ways in which businesses can harness the power of AI into their operations – and become more efficient.
In this practical session, delegates will learn the power of short video marketing, understanding how influential these platforms are to decide destinations and experiences – and how to deliver results for tourism and destination marketing through the TikTok platform.
Presented by:
Amelia Peng I-Mei, Head of Brand Partnerships Malaysia, TikTok
In this dynamic closing session of the ASEAN Tourism Conference, Online Travel Agencies (OTAs) and Travel Associations will come face-to-face to engage in a lively debate on the evolving role of OTAs, and the challenges within the tourism industry.
Panelist:
Yang Li, Head of Public Affairs APAC, Booking.com
Dr Sri Ganesh Michiel, National President, Malaysia Budget & Business Hotel Association (MyBHA)
Moderator:
Hannah Pearson, Director Pear Anderson
Tourism businesses are invited to attend this hands-on workshop to learn practical steps for embarking on a sustainability journey, including insights into obtaining certifications. This session aims to equip participants with a comprehensive, practical guide for integrating sustainable practices into their operations and offers foundational knowledge to support meaningful, lasting change.
Facilitate by:
Kingston Khoo, President Eco-STEPS
Join this practical workshop on how to adopt AI tools in the tourism industry. Participants will have the opportunity to get first-hand insights from industry players about AI technology, and how to make their processes more efficient.
