The ASEAN Tourism Conference (ATC) provides a unique opportunity to exchange insights on current and future trends, explore the future of the tourism industry, and networking.
This year’s conference will see key discussions and inspirational sessions focusing on sustainability, the role of online travel agencies, video platforms, cross-regional tourism exchanges, artificial intelligence and more.
Director for Regional Cooperation and Integration, Economic Research and Development Impact Department
CEO
President
Co-founder and Managing Director
Vice President of APAC Partner Management
Chief Executive Officer
Area Director
Head of Brand Partnerships
National President
Executive Director
Head of Public Affairs APAC
Director
Founder and CEO
Industry Head
CEO
Kickstarting the 2025 ASEAN Tourism Conference, this session will gather the leading experts in the tourism industry to share their insights into the trends that are going to redefine the tourism landscape in ASEAN over the next 10 years, from technology to sustainability, consumer behaviour to trending destinations.
Speakers:
Randy Durband, CEO, Global Sustainable Tourism Council (GSTC)
Noor Ahmad, CEO, PATA
Giuliana Riitano, Vice President for Asia-Pacific, Agoda
Moderator:
Nigel Wong, President, Malaysian Association of Tour & Travel Agents (MATTA)
This session will spotlight successful Malaysian SMEs that have implemented sustainable tourism from a grassroots level. They will share their highs, their lows – and the economic benefit they’ve seen from implementing sustainable practices. Listen and be inspired to adopt and implement similar sustainable strategies.
Panellist:
Justine Vaz, Executive Director, The Habitat Foundation
Cher Chua-Lassalvy, Co-founder and Managing Director, Batu Batu
Dr Wong Siew Te, CEO and Founder, Bornean Sun Bear Conservation Centre
Moderator:
Kingston Khoo, President Eco-STEPS
Join us for an exclusive insight into Singapore’s latest tourism offerings and developments. This session features:
Speaker:
Mr. Lee Jian Xuan, Area Director, STB Malaysia, Thailand and Brunei
Emerging technologies such as AI are transforming industries worldwide, including tourism, sparking excitement. This session will explore how AI will make a deep impact on the tourism industry. Listen to leading AI stakeholders discuss practical ways in which businesses can harness the power of AI into their operations – and become more efficient.
Speaker:
Rohan Raghavan, Industry Head, Google Malaysia
In this practical session, delegates will learn the power of short video marketing, understanding how influential these platforms are to decide destinations and experiences – and how to deliver results for tourism and destination marketing through the TikTok platform.
Presented by:
Amelia Peng I-Mei, Head of Brand Partnerships Malaysia, TikTok
In this dynamic closing session of the ASEAN Tourism Conference, Online Travel Agencies (OTAs) and Travel Associations will come face-to-face to engage in a lively debate on the evolving role of OTAs, and the challenges within the tourism industry.
Speakers:
Yang Li, Head of Public Affairs APAC, Booking.com
Dr Sri Ganesh Michiel, National President, Malaysia Budget & Business Hotel Association (MyBHA)
Nadia Omer, CEO, AirAsia MOVE
Moderator:
Hannah Pearson, Director Pear Anderson
The presentation highlights tourism as a vital pillar of ASEAN-Korea economic cooperation, contributing to GDP, employment, and cultural exchange while addressing challenges such as infrastructure limitations, regulatory barriers, and the need for digital transformation, particularly in a post-COVID landscape which underscores safety, sustainability, and inclusivity. It examines evolving tourism patterns and highlights opportunities in untapped destinations, the growing influence of Korean culture, and the potential for regional cooperation in digital and sustainable tourism practices. Lastly, the presentation discusses bilateral policy initiatives and future measures to enhance tourism’s role as a driver of broader economic growth.
Presented by:
Dr. Jong Woo Kang, Director for Regional Cooperation and Integration, Economic Research and Development Impact Department, Asian Development Bank
Tourism businesses are invited to attend this hands-on workshop to learn practical steps for embarking on a sustainability journey, including insights into obtaining certifications. This session aims to equip participants with a comprehensive, practical guide for integrating sustainable practices into their operations and offers foundational knowledge to support meaningful, lasting change.
Facilitator:
Kingston Khoo, President Eco-STEPS
Discover how Generative AI is revolutionising the ASEAN tourism industry. This session provides tourism professionals with practical insights and hands-on experience using AI tools to drive growth, enhance customer experiences, and unlock new opportunities in this dynamic market.
Facilitator:
Wai Chong, Regional Country Manager, PointStar
Organized by
the World Intellectual Property Organization (WIPO)
Exploring the wide range of programs and activities the WIPO Singapore Office offers to support IP-driven growth in the ASEAN region.
Presented by:
Ms. Thitapha Wattanapruttipaisan, Director, WIPO Singapore Office
AWGIPC Chair/Representative (TBC)
NTO Chair/Representative (TBC)
Ms. Thitapha Wattanapruttipaisan, Director, World Intellectual Property Organization (WIPO) Singapore Office, Singapore
Understanding how IP can unlock new opportunities for tourism operators, enhance visitor experiences, and contribute to sustainable economic development.
Presented by:
Ms. Esther Loh, Counsellor, WIPO Singapore Office
A hands-on session where participants will actively identify and leverage their IP assets. The follow-up discussion will address any questions, ensuring clarity. By the end, participants will understand how their IPs fit within their business model, enabling them to develop strategies to maximize their IP value.
Moderators:
Ms. Thitapha Wattanapruttipaisan
Ms. Esther Loh
Speaker:
Ms. Thitapha Wattanapruttipaisan
