ASEAN TRAVEL EXCHANGE (TRAVEX) PROGRAMME

08:00 – 16:00

Registration & Badge Collection (TRAVEX)
(Sellers, Buyers & Media)

Foyer Level 3

08:00 – 12:00

Registration & Badge Collection (TRAVEX)
(Sellers, Buyers & Media)

Foyer Level 3

14:00 – 16:00

TRAVEX Hosted Buyer & Sellers Full Delegates Briefing

Persada Johor

09:00 – 10:30

TRAVEX Opening Ceremony

Persada Johor

10:30 – 13:00

NTO’s Media Briefing

1. (11:00–12:00) – Thailand
2. (12:00–13:00) – Vietnam

Level 4
Auditorium
Sekijang 401

09:00 – 13:00

TRAVEX Appointment Session 1

Level 3
Tanjung Puteri
301-303

14:00 – 16:00

NTO’s Media Briefing

3. (14:00–15:00) – Philipines
4. (15:00–16:00) – Laos
5. (16:00–17:00) – Cambodia

Level 4
Auditorium
Sekijang 401

14:00 – 17:00

TRAVEX Appointment Session 2

Level 3
Tanjung Puteri
301-303

14:00 – 18:30

ASEAN Tourism Conference (ATC)

Persada Johor

KEYNOTE – OPENING SESSION

Tourism Malaysia Director General

SESSION 1

Charting Tourism for ASEAN: Trends Defining the Next Decade

Speakers:
Randy Durband, CEO, Global Sustainable Tourism Council (GSTC)
Noor Ahmad, CEO, PATA
Giuliana Riitano, Vice President for Asia-Pacific, Agoda

Moderator:
Nigel Wong, President, Malaysian Association of Tour & Travel Agents (MATTA)

SESSION 2

Sustainability Pioneers: Malaysian SMEs Driving Change

Panellist:
Justine Vaz, Executive Director, The Habitat Foundation
Cher Chua-Lassalvy, Co-founder and Managing Director, Batu Batu
Dr Wong Siew Te, CEO and Founder, Bornean Sun Bear Conservation Centre

Moderator:
Kingston Khoo, President Eco-STEPS

SESSION 3

Singapore Tourism Board Destination Update & Networking Session

Speaker:
Mr. Lee Jian Xuan, Area Director, STB Malaysia, Thailand and Brunei

Level 1
Selat Tebrau
102

09:00 – 13:00

TRAVEX Appointment Session 3

Level 3
Tanjung Puteri
301-303

09:00 – 12:00

NTO’s Media Briefing

6. (09:00–10:00) – Singapore
7. (10:00–11:00) – Indonesia
8. (11:00–12:00) – Myanmar
9. (12:00–13:00) – Malaysia

Level 4
Auditorium 401
Persada Johor

09:00 – 12:00

ASEAN Tourism Conference (ATC)

Level 1
Selat Tebrau
102

SESSION 4

Artificial Intelligence: The Next Frontier for Tourism

Speaker:
Rohan Raghavan, Industry Head, Google Malaysia

SESSION 5

The trip before the trip: TikTok’s influence, innovation & impact in the travel sector

Presented by:
Amelia Peng I-Mei, Head of Brand Partnerships Malaysia, TikTok

SESSION 6

Friend or Foe? Navigating the Role of OTAs in the Tourism Industry

Speakers:
Yang Li, Head of Public Affairs APAC, Booking.com
Dr Sri Ganesh Michiel, National President, Malaysia Budget & Business Hotel Association (MyBHA)
Nadia Omer, CEO, AirAsia MOVE

Moderator:
Hannah Pearson, Director Pear Anderson

SESSION 7

ASEAN-Republic of Korea Tourism Cooperation: Fostering People-to-people Connectivity

Presented by:
Dr. Jong Woo Kang, Director for Regional Cooperation and Integration, Economic Research and Development Impact Department, Asian Development Bank

14:00 – 17:00

TRAVEX Appointment Session 4

Level 3
Tanjung Puteri
301-303

14:00 – 17:00

ASEAN Tourism Conference (ATC)

Level 1
Selat Tebrau
102

OPEN WORKSHOP 1

A Practical Guide to Navigate Sustainable Tourism

Facilitator:
Kingston Khoo, President Eco-STEPS

OPEN WORKSHOP 2

Generative AI: Fueling the Next Wave of Growth for Tourism Ecosystem

Facilitator:
Wai Chong, Regional Country Manager, PointStar

09:00 – 12:30

JDT Stadium Tour (Hosted Media Programme)

Stadium Sultan Ibrahim
Iskandar Puteri

09:00 – 12:30

TRAVEX Appointment Session 5

Level 3
Tanjung Puteri
301-303

10:00 – 12:00

ASEAN Tourism Conference (ATC)

Level 1
Selat Tebrau
102

OPEN WORKSHOP 3

Leveraging IP for the Growth of the Tourism Industry in ASEAN

SESSION 1: Role of WIPO Singapore Office in Supporting the Tourism Industry in ASEAN

Presented by:
Ms. Thitapha Wattanapruttipaisan, Director, WIPO Singapore Office

SESSION 2: The Benefits and Value of IP to the Tourism Industry

Presented by:
Ms. Esther Loh, Counsellor, WIPO Singapore Office

All Day

Hosted Buyers & Media City Tour

Johor Bahru

09:45 – Depart to Legoland

12:30 – Hosted Lunch at Legoland

Legoland

14:00 – Depart to Johor Premium Outlet

14:30 – Arrive at Johor Premium Outlet

16:00 – Return to Hotel

Johor Premium Outlet

All Day

Departure of Hosted Buyers & Media

Post-Tour

Penang
Selangor
Melaka/N.Sembilan
Sarawak
Sabah
Langkawi/Kedah